Senthil has generously supported local and international charities, using his music and performances as a platform to communicate the absolute need for social justice through Minnal’s charitable arm, Nivaranam (which means relief). Through “Nivaranam”, he has raised and donated more than $900,000 (CAD), with all donations and activities published online, in community newspapers and on social media sites to be transparent, ethical and integrous.

Senthil generates all the income to fund his charities through his music shows. His main goal is to fund and save the lives of impoverished and unfortunate patients (especially children and young parents) mostly needing heart surgeries in Sri Lanka. Usually, they perish without the needed surgery. Through the raised funds, Senthil has saved over 70 Lives so far.

He offers livelihood assistance to those families with sick children (over 100 families have been helped so far). He also funds the Mobile Medical Clinic in Killinochchi for bedridden patients and the Canada Computer Centre in Maruthankerny where the use of computers is available for students along with the offering of MS Office certificate programs. Senthil’s personally pay for all the expenses related to Nivaranam Music shows, fundraising initiatives, administration & assessment coordinators and donate the entire proceeds to the projects seen here.

Senthil also has been assisting local Canadian Charities, the Canadian Schizophrenia foundation and the BC Schizophrenia foundation with financial contributions.

As a man of deep faith, Senthil acknowledges that he is who he is, thanks to the great support of his family, friends, donors and his willingness to persevere through challenges.

Senthil has always used music as a creative outlet for his talent and uses that music to connect people. “I hear the sounds; I feel the music.” Senthil passionately loves music, especially playing percussion instruments.

Combining his love of music and people, Senthil has spearheaded his vision of connecting people with sound, light and sensation by launching/creating – the music channel “Minnal Music” on YouTube. This is a platform of Canadian Multiculturalism where original and cover songs are released mostly in the Tamil language with millions of views. A collection of sweeping epic music designed to uplift, inspire and enlighten the hearts of listeners. Showcasing the beauty and diversity of Canadian Multiculturalism in 7 languages, Senthil’s music video “We Thank You Canada” clearly shows the forward moving impact of his efforts.

In the mainstream market of business, Senthil has earned the reputation as a very successful, dedicated, wise and influential leader in his field of expertise, Marketing. He has completed his B.A. in Economics from York University in 1997. Senthil has a keen knowledge and expertise in building successful, profitable, customized marketing campaigns; helping businesses overcome adversity in their marketing challenges for over two decades. Senthil continues to partner with many business owners and create compelling marketing campaigns that transform the way they do business and see success they could not envision on their own.

Words of Wisdom from Mohandas Gandhi – “The Greatness of a Nation and its Moral Progress can be Judged by the way its Animals are treated.”

Senthil has a deep love for the extremely hunted, incredulous and epic elephant. Senthil is very much an active activist in contributing efforts to freeing chained, abused, neglected elephants and their young. Senthil will be directing a big push of his upcoming campaigning efforts to continue to free these mistreated, innocent animals.

It is all about showing compassion and kindness to helpless, hunted and neglected lives. He/she who shows compassion to an animal, will ever show the same to a suffering human. The moral standards of a society are questioned when the animals are ill-treated under the name of religion, entertainment and violence. It requires nothing of a human being to be kind to an animal. Having compassion for animals is directly related to goodness of character. Senthil and his wife Niranjana are dedicated, avid, compassionate animal lovers and truly aspire to enlarge their territory of giving by traveling around the world, helping, feeding and influentially speaking against the cruelty of inflicted animals.